In today’s ever-shifting retail landscape, staying “deal-ready” requires more than just full occupancy—it demands proactive ownership, tenant-focused strategies, and an eye on long-term value. Drawing on over three decades of experience and a portfolio spanning more than 4 million square feet, David Strusiner of Craig Steven Development Corporation shares real-world insights into what it takes to succeed in commercial real estate today. From cultivating strong tenant relationships to leveraging market knowledge and delivering turnkey spaces, Strusiner offers practical approaches for staying ahead. Dive deeper into these strategies and why adaptability is key to long-term success.